The fjblog

Master Content Creation With This Two-Pronged Approach

Posted by David Jenkins on Thu, Aug 24, 2017 3:58 PM

How many times have you heard the phrase “content is king”? Everyone from SEO practitioners to web users understand the importance of content, but what about the creation of it? Content creation is still, and may always be, one of the trickiest processes of on-page user experience to master. Conquering the content monster with the correct tone and voice will never be easy, but these two strategies can help you stay on track with your next update.

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Topics: SEO

Latent Semantic Indexing: How Google Rewards Quality Writing

Posted by Jacob Redmond on Tue, Aug 8, 2017 3:48 PM

Latent semantic indexing (LSI) – it sounds like something that requires a computer science degree, but it's a concept you're likely already somewhat familiar with. It's what makes search engines smart enough to deliver answers to your questions, even when the questions consist of only a one or two word search query. This post will cover what LSI is, why it's important, and a few ways to "play nice" and use LSI to your advantage.

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Topics: Digital Strategy, SEO

Why meta tags may not be as important as you once thought

Posted by David Jenkins on Tue, May 23, 2017 3:03 PM

For a number of years, the topic of search engine optimization has been synonymous with meta tags. Misuse and overemphasis on the role of certain meta tags has ended up causing confusion for those outside the SEO community in recent years. Case and point: there are still many websites that "stuff" meta tags with targeted keywords in hopes that they'll skyrocket in the organic search rankings – this may have worked long ago but does not anymore. This post covers how and why, in the modern day of SEO, meta tags might not be as important as you once thought.

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Topics: Digital Strategy, SEO

SEO Case Study: The Rise and Fall of a Keyword

Posted by Jacob Redmond on Thu, Mar 30, 2017 11:00 AM

Marketers hear about the importance of content to search engine optimization (SEO) about every day, but just how important is it? We have a clear answer for you: it's the single most important aspect of SEO. We at fjorge were shown its importance first-hand when we saw our Website Maintenance Plan page go from ranking #10 to #1 to #8 for the keyword "website maintenance plan", all in the span of nine months.

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Topics: Website Maintenance, Digital Strategy, SEO

How to Navigate 'Fred', Google's New Algorithm Update

Posted by David Jenkins on Wed, Mar 22, 2017 10:00 AM

What is 'Fred'?

On Thursday, March 9th, SEMrush’s Sensor recorded a 6.9 out of 10 volatility rating, leaving many in the SEO community on the edge of their seat. While Google has yet to disclose any official news on an update, site rankings across the web have noticed movement ranging from mild to drastic in search engine results pages (SERPs). Many sites saw their visibility increase greatly; others received substantial negative momentum.

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Topics: Digital Strategy, SEO