A little over a year ago, our Digital Strategy team's reporting operations were in a bit of a funk. Our ongoing reporting, especially for our clients running digital ads, was taking too much time, but we didn't want to deprive our clients of their valuable data and analytics. This funk didn't last long – we quickly discovered Google Data Studio, and it solved our reporting issue almost immediately. With Google Data Studio, we said hello to dynamic data visualizations and goodbye to lengthy decks with tedious screenshots.
Topics: Digital Strategy
Latent semantic indexing (LSI) – it sounds like something that requires a computer science degree, but it's a concept you're likely already somewhat familiar with. It's what makes search engines smart enough to deliver answers to your questions, even when the questions consist of only a one or two word search query. This post will cover what LSI is, why it's important, and a few ways to "play nice" and use LSI to your advantage.
The primary reason behind accessible website development is the enabling of those who have visual impairments, are hard of hearing, or who have mobility or cognitive challenges to enjoy, access, and otherwise participate in the modern digital world we live in. Unfortunately, to some, website accessibility is an afterthought, but it's only going to become more important and more heavily demanded. It's time for everyone to learn a little more about the importance of website accessibility – here are the top five reasons to comply.
Topics: Website Accessibility
In a nutshell, website accessibility means that all users, regardless of disability, can access website technology. By breaking down barriers and providing new opportunities for all web users, everyone wins. People with disabilities, as well as government agencies and private businesses, benefit from a world where website content is accessible by everyone. fjorge has a general mission to make the internet a better place for everyone, so here are answers to five common questions related to website accessibility compliance.
Website projects can be surprisingly complex with several moving parts and a lot of people. In many web projects, there is a development team, a creative agency, and an end client involved. For a website to hit its launch deadline, all parties have to hit several checkpoints throughout the life of the project in order to stay on track – only one missed checkpoint can throw a the whole project's timeline off. Here are the top reasons fjorge has seen web projects miss their launch deadline, as well as some tips for how to avoid these pitfalls.
Marketers hear about the importance of content to search engine optimization (SEO) about every day, but just how important is it? We have a clear answer for you: it's the single most important aspect of SEO. We at fjorge were shown its importance first-hand when we saw our Website Maintenance Plan page go from ranking #10 to #1 to #8 for the keyword "website maintenance plan", all in the span of nine months.
Launching a company podcast consists of much more than talking into a microphone for a half hour each week. With show segment creation, back-and-forth emailing with guests, and general coordination every week, preparation for each show can eat up hours quite fast. Whether you're in the process of launching a podcast, or are several episodes deep, you're probably spending more time than you'd like to on weekly prep. fjorge ran into this issue when we launched fjorgecast, and our solution turned out to be a simple one we wish we had thought of sooner. We were able to expedite our weekly prep process while making life easier for us and our guests with a single landing page and form. It might surprise you that a landing page can save you 3-5 hours every week on podcast prep, but it did for us and it can for you. Just remember to include these three things:
fjorge is excited to introduce AppValet, one of our latest product launches. AppValet creates fast, easy, affordable, and updatable apps at the click of a button using the power of your content managed website.
Your team builds a website, we turn it into an app, your business grows. It's that simple.
Topics: App Development
Google continues to reward websites that provide desired user experience to visitors and punish websites that don't. This often times involves factors more technical than optimized keywords and on-page content. Each update to the PageRank algorithm is designed to display search rankings in a way that answers users queries in a faster and more accurate way than ever before. This means that the user experience aspects of SEO like site speed and site security are becoming more important with each update. With that being said, poor or nonexistent website maintenance can have potentially catastrophic effects on your site's SEO. The good news is that these pitfalls can be avoided rather easily. Much like cars, websites require ongoing maintenance to run at peak performance, and an ongoing Website Maintenance Plan can keep your website running fast and reliable at all times, and stop security breaches before they happen.
If your business depends on eCommerce, you can't leave anything to chance on your website. You need to create the best user experience possible in order to turn visitors into customers. While you know your eCommerce company better than anyone, maintaining a website can be a complicated and ongoing process. Here are four common mistakes that you could be making, and how to avoid them.