The fjblog

Target More Directly: Google's Customer Match Launch

Posted by Mitchell Hislop on Fri, Oct 2, 2015 1:30 PM

This last Sunday, Google made an announcement that shocked the online advertising world. After many months of wondering by advertisers, publishers, and businesses, Google announced their "Customer Match" feature in AdWords. This feature allows you to directly target your current customers by allowing you to upload your email list to AdWords, and use that to create an Audience to market to. 

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Topics: Paid Search, Remarketing, Digital Strategy