How many times have you heard the phrase “content is king”? Everyone from SEO practitioners to web users understand the importance of content, but what about the creation of it? Content creation is still, and may always be, one of the trickiest processes of on-page user experience to master. Conquering the content monster with the correct tone and voice will never be easy, but these two strategies can help you stay on track with your next update.
For a number of years, the topic of search engine optimization has been synonymous with meta tags. Misuse and overemphasis on the role of certain meta tags has ended up causing confusion for those outside the SEO community in recent years. Case and point: there are still many websites that "stuff" meta tags with targeted keywords in hopes that they'll skyrocket in the organic search rankings – this may have worked long ago but does not anymore. This post covers how and why, in the modern day of SEO, meta tags might not be as important as you once thought.
What is 'Fred'?
On Thursday, March 9th, SEMrush’s Sensor recorded a 6.9 out of 10 volatility rating, leaving many in the SEO community on the edge of their seat. While Google has yet to disclose any official news on an update, site rankings across the web have noticed movement ranging from mild to drastic in search engine results pages (SERPs). Many sites saw their visibility increase greatly; others received substantial negative momentum.