The fjblog

Server Side Guy Preview: Accessible Web Links - Why “Click Here” Has Got to Go

Posted by Laura Kressin on Tue, Dec 19, 2017 3:54 PM

For the over 200 million people globally who have a vision impairment (source), the World Wide Web can be a difficult place to traverse. While screen readers provide more access to those with disabilities, not all websites are designed with screen readers in mind. One area of websites that can create a hold up for users is link text.  Follow these simple guidelines to create accessible, clear, and concise links for your users: visually impaired or not.

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Topics: Website Accessibility

How to build a dynamic data report in less than 15 minutes

Posted by Jacob Redmond on Tue, Dec 5, 2017 3:15 PM

A little over a year ago, our Digital Strategy team's reporting operations were in a bit of a funk. Our ongoing reporting, especially for our clients running digital ads, was taking too much time, but we didn't want to deprive our clients of their valuable data and analytics. This funk didn't last long – we quickly discovered Google Data Studio, and it solved our reporting issue almost immediately. With Google Data Studio, we said hello to dynamic data visualizations and goodbye to lengthy decks with tedious screenshots.

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Topics: Digital Strategy

Server Side Guy Preview: Best Practices for Responsive HTML Emails

Posted by Caleb Szydlo on Thu, Oct 26, 2017 3:58 PM

So you’re thinking of coding a responsive email? Good for you, fortune favors the bold! Before you start though, let’s take a moment to investigate the do’s and don’t’s of responsive email. Take a look below to see best practices for designing on of these beasts as well as device support. Most importantly however, manage expectations. Much like Brendan Fraser in Blast From The Past or Encino Man, HTML emails are a little behind the times. That being said, the support for responsive emails is limited.

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Topics: Web Development

Master Content Creation With This Two-Pronged Approach

Posted by David Jenkins on Thu, Aug 24, 2017 3:58 PM

How many times have you heard the phrase “content is king”? Everyone from SEO practitioners to web users understand the importance of content, but what about the creation of it? Content creation is still, and may always be, one of the trickiest processes of on-page user experience to master. Conquering the content monster with the correct tone and voice will never be easy, but these two strategies can help you stay on track with your next update.

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Topics: SEO

Server Side Guy Preview: Can type scale fluidly with screen size?

Posted by Mike Wang on Tue, Aug 15, 2017 1:30 PM

What is fluid type?

Type design on the web can be separated into two categories: static and responsive.

  • Static type ignores the dimensions of the screen; its characteristics are independent of it.
  • Responsive type responds to the dimensions of its screen and adjusts its characteristics based off them.

Responsive type can be further categorized into adaptive and fluid.

  • Adaptive type only adjusts its characteristics at certain screen dimensions, called breakpoints.
  • Fluid type adjusts its characteristics in proportion to screen dimensions constantly.
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Topics: Web Development, Website Accessibility

Latent Semantic Indexing: How Google Rewards Quality Writing

Posted by Jacob Redmond on Tue, Aug 8, 2017 3:48 PM

Latent semantic indexing (LSI) – it sounds like something that requires a computer science degree, but it's a concept you're likely already somewhat familiar with. It's what makes search engines smart enough to deliver answers to your questions, even when the questions consist of only a one or two word search query. This post will cover what LSI is, why it's important, and a few ways to "play nice" and use LSI to your advantage.

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Topics: Digital Strategy, SEO

Website Accessibility: Top 5 Reasons to Comply

Posted by Jacob Redmond on Wed, Jun 21, 2017 2:27 PM

The primary reason behind accessible website development is the enabling of those who have visual impairments, are hard of hearing, or who have mobility or cognitive challenges to enjoy, access, and otherwise participate in the modern digital world we live in. Unfortunately, to some, website accessibility is an afterthought, but it's only going to become more important and more heavily demanded. It's time for everyone to learn a little more about the importance of website accessibility – here are the top five reasons to comply.

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Topics: Website Accessibility

Your Guide to Website Accessibility Compliance

Posted by Jacob Redmond on Wed, Jun 14, 2017 3:52 PM

In a nutshell, website accessibility means that all users, regardless of disability, can access website technology. By breaking down barriers and providing new opportunities for all web users, everyone wins. People with disabilities, as well as government agencies and private businesses, benefit from a world where website content is accessible by everyone. fjorge has a general mission to make the internet a better place for everyone, so here are answers to five common questions related to website accessibility compliance.

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Topics: Web Development, Website Accessibility

Why meta tags may not be as important as you once thought

Posted by David Jenkins on Tue, May 23, 2017 3:03 PM

For a number of years, the topic of search engine optimization has been synonymous with meta tags. Misuse and overemphasis on the role of certain meta tags has ended up causing confusion for those outside the SEO community in recent years. Case and point: there are still many websites that "stuff" meta tags with targeted keywords in hopes that they'll skyrocket in the organic search rankings – this may have worked long ago but does not anymore. This post covers how and why, in the modern day of SEO, meta tags might not be as important as you once thought.

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Topics: Digital Strategy, SEO

How a Website Project Misses its Launch Deadline

Posted by Jacob Redmond on Thu, Apr 27, 2017 2:12 PM

Website projects can be surprisingly complex with several moving parts and a lot of people. In many web projects, there is a development team, a creative agency, and an end client involved. For a website to hit its launch deadline, all parties have to hit several checkpoints throughout the life of the project in order to stay on track – only one missed checkpoint can throw a the whole project's timeline off. Here are the top reasons fjorge has seen web projects miss their launch deadline, as well as some tips for how to avoid these pitfalls.

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Topics: Web Development, Website Launch