The fjblog

Whether you're engaging in paid search, display advertising, or drip email campaigns, your goal is to drive traffic to your website. You worked hard on your website, and while it is built well, it still requires ongoing maintenance. Website maintenance is necessary to make sure your visitors are always having pleasant online experiences when they navigate to your site.

After months of planning, months more of development and fine tuning, your new website launch is finally upon you. It's like when you're expecting a baby: a time of great excitement, anticipation, and a whole lot of nervousness.

But what’s the digital development equivalent of packing the bag, mapping the drive to the hospital and saving the doctor’s cell phone number? Here are 9 things you can do.

You're responsible for a website - as well as 54 other things on a daily basis. You may have heard of our Website Maintenance Plan, but are wondering how it can help you on a daily basis? We've broken out some common scenarios below:

Another week, another major announcement by Google that will make analysts everywhere happy. Google just announced support for Calculated Metrics in Google Analytics, which will allow you (if you are using Universal Analytics, which you should be at this point...) to create new reporting metrics that are derived from other metrics. 

This last Sunday, Google made an announcement that shocked the online advertising world. After many months of wondering by advertisers, publishers, and businesses, Google announced their "Customer Match" feature in AdWords. This feature allows you to directly target your current customers by allowing you to upload your email list to AdWords, and use that to create an Audience to market to. 

Content Management Systems are one of the easiest ways to build and manage your website. Deciding on a Content Management System is anything but. With options from Drupal to Magento to WordPress, each with their benefits and issues, deciding which CMS is right for your site can be a massive task. However, breaking that down into key questions will help narrow the playing field and make your decision easier. 

There are plenty of technology bigots out there pointing out the numerous Wordpress issues.  This article outlines a few common misconceptions around wordpress issues by pointing out how they are misguided, misinformed or just plain wrong.

WordPress is one of the largest Content Management System frameworks on the Internet, powering 24% of the web. While WordPress is an extremely easy to use CMS, it is important to keep it properly maintained. This is the best way to ensure your site stays fast, secure, and delivering value for your business. Website maintenance for WordPress can be a daunting task, but here at fjorge we have some tips to make it easier:

Website launches are generally spearheaded by a company's marketing department.  Because of this fact, technology can sometimes be an afterthought when it comes to building a website.  After all, it's all about content, right?

It is, but making the wrong technology decisions or not looking beyond launch when launching a website can end up costing you.  The below are five questions to ask to make sure your chosen development team and technology platform align with your long-term goals.